Pinterest – on a need to know basis

I don’t claim to be up with the leaders when it comes to using social media and the latest trends. But I do try to stay in touch. Here I give a simple guide to a really fast-growing new trend called Pinterest.

Last Friday I hadn’t even heard of it. Over the weekend a couple of friends included a few Pinterest images on their Facebook pages and my daughter set up her own Pinterest account and has followers already. Facebook users visiting Pinterest every day has increased by more than 60% in the last month!

Read this quick introduction and you can feel confident when the boss mentions it, or friends say ‘do you know anything about Pinterest?’

 What is Pinterest in plain English?

Pinterest.com offers users online pinboards for images found across the web. You create your own pinboards around themes that interest you.

Just like Facebook, when you ‘pin’ something new to your board, your followers will see it. They can then like, comment or re-pin it to their boards.

You can browse pinboards created by other people to discover new things and get inspiration from like-minded people. 

So how are people using it?

It’s a bit like a scrapbook and people are using Pinterest in a practical way to plan their weddings, design a garden, decorate their homes, and organise their favourite things from recipes to motorbikes. It’s a fantastic reference resource for designers in all walks of life.

Users can share their ideas and other people can provide opinions and advice. Mum can comment on wedding dress designs, cooks can share recipes, fashionistas share the latest looks.

When I research something, from gift ideas to inspiration for curtains, I usually save the images to my computer and then import them into Word so that I have a visual record (bit weird, I know). Pinterest makes life so much easier and also allows interaction with other people.

There is also a great opportunity for businesses to use Pinterest. The ability to post images of a company’s products on their Pinterest board and link them back to their website is a great business tool. Images can be powerful and Pinterest pins can go viral. According to a recent report from Shareaholic, it’s driving more traffic to company websites and blogs than YouTube, Google+ and LinkedIn combined. Retailers, in particular, are jumping on the bandwagon and achieving great success.

A great invention I say, and I think Pinterest will be here to stay. 

How do I join?

To keep its community as spam-free as possible Pinterest is currently invite-only. Visit Pinterest.com to request an invite or you can be invited by someone who has already joined.

It’s can be fun and informative. And it goes without saying that the best images – be they funny, beautiful or thought provoking – attract the most attention and followers.




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